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WE ARE FENIX

Learn more about our organisation and our brands

VISIT FENIX OUTDOOR

WHO ARE WE?

Fenix Outdoor is an international group of premium outdoor brands that develops and sells outdoor clothing and equipment. Our mission is to enable everyone to spend unforgettable and inspiring moments in nature.

Sustainability is deeply integrated into our long-term business development, everyday operations, and how we treat each other. The welfare of our planet and the people who live here are at the heart of our business. Just as trekking together demonstrates unity, trust, and competence, so is working together. 

From the High Coast of Sweden to the Rocky Mountains and the Alps, our operations are global and our teams international. We celebrate the unique fibers of the diverse cultures that weave our company's journey together and hope you will take part in it!

About Royal Robbins

At Royal Robbins, we design versatile clothing for however you experience the outdoors. Our company was founded in 1968 by Royal Robbins, one of the world’s most influential climbers, and his wife Liz, the first woman to climb Half Dome. They met in Yosemite’s Camp 4, led the “clean climbing” movement, and shared a lifelong pursuit of adventure and deep respect for the natural world. Our goal has always been to create functional, durable, and stylish products while minimizing our impact on the planet.

Our clothing is mindfully built and constantly committed to sourcing lower-impact materials, providing all-day comfort and stylish looks inspired by our Northern California home.

 

“We need adventure. It’s in our blood. It will not go away. The mountains will continue to call because they uniquely fulfill our need for communion with nature, as well as hunger for adventure.”

-Royal Robbins