Responsible for identifying customers' needs and driving sales of products and services. Our Marketing Department provides crucial research to identify target market and audience while playing a critical role in driving sales.
At Royal Robbins, we design versatile clothing for however you experience the outdoors. Our company was founded in 1968 by Royal Robbins, one of the world’s most influential climbers, and his wife Liz, the first woman to climb Half Dome. They met in Yosemite’s Camp 4, led the “clean climbing” movement, and shared a lifelong pursuit of adventure and deep respect for the natural world. Our goal has always been to create functional, durable, and stylish products while minimizing our impact on the planet.
Our clothing is mindfully built and constantly committed to sourcing lower-impact materials, providing all-day comfort and stylish looks inspired by our Northern California home.
“We need adventure. It’s in our blood. It will not go away. The mountains will continue to call because they uniquely fulfill our need for communion with nature, as well as hunger for adventure.”