Location: Berkeley, CA

Employment Type: Full-Time

Compensation: $68,640 annually

Can you tell a story with a single image? Can you turn a moment into a movement?

Royal Robbins is a brand born in Yosemite, and we’re still rooted in the spirit of basecamp – where people gather, explore, and gear up for their next adventure. As our new Marketing Content Creator, you’ll bring that story to life across digital platforms. Through photography, video, design, and social media storytelling, you’ll capture the essence of what it means to live life outdoors and help other feel part of that journey.

This is more than just making things look good. We’re looking for someone who can create meaningful, scroll-stopping content and partner with collaborators who live and breathe the outdoor lifestyle.

Come tell stories that start at Basecamp.

WHAT YOU WILL DO

Content Creation & Digital Media

• Lead social media from ideation to development to posting with an understanding of how to design for each channel to maximize engagement and brand expression for Instagram (Reels, Stories, Grid), Facebook, YouTube, and emerging platforms
• Develop new ways to visually show product, lifestyle, and brand stories

Collaborate with External Content Creators

• Identify and work with outdoor-focused freelancers, photographers, and influencers
• Build and manage a pipeline of authentic, on-brand content
• Guide creators to maintain consistent visual and messaging standards

Photography & Video

• Ideate and shoot social-first videos including Instagram Reels, Stories, and YouTube shorts
• Retouch images, gifs, and videos for brand and storytelling
• Collaborate on semi-annual lifestyle photoshoot at Yosemite National Park

Brand Development

• Development of the Royal Robbins brand voice and expression
• Design assets for email newsletter and web pages
• Support outdoor events and on-location content creation
• Outdoor product testing

WHAT YOU BRING

• Social media savvy, with an understanding of platform best practices and audience behavior
• Two or more years of experience in marketing content creation or digital design
• Excellent communication, creative collaboration, and project management skills
• Passion for storytelling through visuals and curiosity to keep learning
• Experience in Adobe Creative Suite (Photoshop, Illustrator, InDesign, Premiere)
• Demonstrated experience with video editing software

Preferred (but not required):

• Outdoor lifestyle experience (climbing, hiking, camping, etc.)
• Graphic design experience including basic knowledge of Adobe Creative Suite

WHAT WE OFFER

• A stimulating work environment with passionate, enthusiastic co-workers
• Opportunities for personal and professional growth that will elevate your career
• A company that treasures sustainability and acts to create future stewards of nature
• Medical, Dental, Vision, Critical Illness, Accident
• 401k with generous company match
• Generous schedule of company-paid holidays
• Product discounts on all Fenix Outdoor brands
• Industry discounts and more…

ABOUT US

Born in Basecamp.

Royal Robbins was founded in Yosemite Valley in 1968 by pioneering climbers Royal and Liz Robbins. Today, we continue to create versatile, responsibly made clothing for people who seek inspiration in the outdoors, from crag to café, summit to city street. Our garments are made to last, using sustainable materials like organic cotton, hemp, and recycled fibers, because we believe every adventure starts and ends in basecamp.

Ready to apply?

We’d love to see your portfolio, your passion, and what story you want to help us tell. Apply now and help us build the visual future of Royal Robbins.

Fenix Outdoor is committed to continually striving to create and promote a diverse and inclusive workplace for all employees. We provide equal employment opportunities. Our goal is to create a safe, fair and friendly work environment where everyone feels welcome and can thrive.